Mental Health

Silver Oak Health

How We Built India's Largest Mental Health Platform

July 21, 2022

Most mental health startups fail because they solve the wrong problem.

They build beautiful apps for individuals when the real problem is systemic - companies have no clue how to handle workplace mental health. We built Silver Oak Health by ignoring every piece of advice about the mental health space.

What Everyone Gets Wrong About Corporate Mental Health

The standard playbook says: Build a consumer app, get users, then sell to companies. We did the opposite.

While competitors were chasing individual downloads, we went straight to the source - the 500+ companies who actually pay the bills. Turns out, employees don't download mental health apps. But HR departments desperately need solutions that actually work.

The contrarian bet: Companies will pay premium prices for solutions that solve their compliance and employee wellness headaches, not another meditation app.

How We Actually Built This

Digital-First When Everyone Said "Personal Touch"

  • 90% appointments booked digitally

  • 70% interactions happen online

  • 90% therapy sessions are virtual

Everyone told us Indian employees want face-to-face counseling. Wrong. They want privacy, convenience, and anonymity. Our digital model gives them all three.

Enterprise Sales When Everyone Said "Consumer First"

We skipped the consumer validation phase entirely. Instead of building for individuals hoping companies would follow, we built for companies from day one.

Result: 35 lakh+ employees across Reliance, Samsung, Mercedes, Flipkart, TATA Group trust our platform. No consumer acquisition costs, no conversion funnels, just enterprise contracts that actually scale.

Team Size That Makes Sense

Currently, Silver Oak Health has 200+ full-time employees serving 35 lakh+ users. g problems.

What I Actually Do at SilverOakHealth

As Co-Founder & CTO, I built the entire technology stack that makes this scale possible. Leading a 25-person tech team, we've created:

  • Award-winning EAP platform that works in the messy reality of Indian workplaces

  • Analytics that actually help companies understand their employee wellness

  • Security infrastructure that meets enterprise compliance requirements

The real job: Turning complex enterprise mental health problems into simple, scalable technology. Not building features, but replacing entire budget lines for companies.

What We Learned Building This

  • Mental health isn't a technology problem - it's a distribution and trust problem. We solved distribution through enterprise partnerships and trust through clinical validation.

  • B2B mental health requires different metrics than consumer apps. We measure employee engagement, company retention, and clinical outcomes - not downloads or session time.

  • Enterprise customers want solutions, not features. They'll pay premium for platforms that solve compliance, reduce HR workload, and actually improve employee wellbeing.

The Framework That Worked

  1. Solve the payer's problem first - Companies need compliance and measurable wellness outcomes

  2. Build for privacy by default - Employees won't engage without anonymity

  3. Make it digital-native - Virtual care scales better than physical infrastructure

  4. Focus on enterprise workflows - Integrate with existing HR systems, not consumer habits

© 2025, Vijay Sharma