If You Can Build Mental Health Tech in India, You Can Build It Anywhere

If you can build mental health tech that works in India, you can build it anywhere.

Why?

Because in India, you're not just building technology. You're building tech that people actively hide from colleagues due to stigma.

In the US, employees openly talk about their therapist. In India? They'll delete the app after every session.

The challenge isn't UX. It's invisibility. So we also have to engineer discretion, not just functionality.

- Your push notification can't say "therapy reminder." It needs to look like a calendar alert.
- In B2C. The payment on the bank statement can't show "counselling session." It has to say "wellness benefit."
- The app icon? May it look like something boring. Productivity tool. Health tracker. Anything but not mental health.

Most mental health tech assumes trust exists, But, In India, you also have to build the trust along with the tech.