Building Mental Health Solutions in India - The 5-Layer Problem
Building Mental Health Solutions in India is much harder than building for the world. Why? Because you're solving 5 problems simultaneously.
September 18, 2024
Building Mental Health Solutions in India is much harder than building for the world. Why?
Because you're solving 5 problems simultaneously.
Layer 1: Clinical. Therapy has to actually work.
Layer 2: Cultural. It has to work in Indian context.
Layer 3: Linguistic. It has to work in 6+ languages.
Layer 4: Economic. It has to cost 1/10th of Western products.
Layer 5: Infrastructure. It has to work on bad internet.
In the US, if you solve Layer 1, you have a product.
In India, even if you get 4 out of 5 right here, you still have nothing.
That's why most mental health startups in India fail, because they're building for California and hoping it works in Coimbatore as well.
But the next billion people who need mental health support don't live in markets with easy solutions.
And someone has to build for them...



